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    Drake announces room and board fee increase for 2021-2022

    Drake announces room and board fee increase for 2021-2022

    Public Safety investigates stolen catalytic converters

    Public Safety investigates stolen catalytic converters

    Racial Epithets vs Political Disagreement

    Racial Epithets vs Political Disagreement

    Drake Theatre Department Presents Online Musical

    Drake Theatre Department Presents Online Musical

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    Annual Pink Out game adapts to COVID precautions

    Annual Pink Out game adapts to COVID precautions

    Valparaiso hands Drake Men’s Basketball first loss of the season

    Valparaiso hands Drake Men’s Basketball first loss of the season

    Hockey Fights Cancer

    The Class of 2025 Tennis Players

    “Raise Your Voice” Documentary Supports Student Journalism

    Bearwell, readers: A 2020 season recap and column goodbye

    Hockey Fights Cancer

    Interview with Drake tennis player Ines Stephani

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    Drake College Republicans’ Letter to the Editor

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    Hockey Fights Cancer

    Commentary: A More Perfect Union

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    Drake alum shares career, life after graduation

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    Annual Pink Out game adapts to COVID precautions

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    A Conversation with Indira Sheumaker

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    “Be Unstoppable” Career Fair Offers Networking for Students

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    Drake Weekly Sports Podcast | December 3

    Drake Weekly Sports Podcast | December 3

    Drake Public Safety and the student body

    Drake Public Safety and the student body

    Humans of Drake Podcast

    Bulldog Blitz 1: December 7, 2010

    The Sports Report 2010 7: 11/09/2010

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    Rainbow Union Empowers the LGBTQ+ Community at Drake

    Rainbow Union Empowers the LGBTQ+ Community at Drake

    Avengers: Endgame Predictions

    Avengers: Endgame Predictions

    Drake professors define their teaching experiences

    Evening at the observatory: Is There an Anti-Me?

    Evening at the observatory: Is There an Anti-Me?

    Bulldogs football completes 9th winning season in 10 years

    You can be the force to finally change Drake’s culture

    Student press is essential for letting students’ voices be heard

    Rolle breaks Drake triple jump record

    Rolle breaks Drake triple jump record

    First-year uses photo talent to market Drake’s campus

    Spanish class spotlights important Latinas

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    Blitz Day festivities include revealing Relays concert, theme

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Townpoints bring new addition to local Groupon-like competition

byKENSIE SMITH
April 3, 2011
in Features
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0

Photo: townpoints.com

With its navy blue and gray cityscape, the logo draws the eye inward. The pointed building in the middle is clearly the iconic Principal building of downtown Des Moines. What sort of secrets have yet to be uncovered in this city? Where is one to adventure in this city?

The logo labels the new local coupon site Townpoints. The new coupon service will launch in the near future, with an already announced deal from the eclectic Being There Coffee House in nearby Altoona.

Townpoints hopes to bring something new to the Des Moines market. Each discount will generally be 50 percent or higher off.  Categories of discounts will range across the market, from restaurants to golf courses.

The system functions on a point system. Users can build up points from a number of activities to unlock even better deals. Those activities include referrals, points from businesses for reviews, Facebook likes and other creative interaction with a business and or brand.

Ben Cox, one of Townpoints’ founders, united creative forces with a strong three-person team. The crew of business and web oriented innovators came together to further develop the concept of “local commerce companies.”

“The idea started five to six months ago and grew. It was a child of a brainstorm session and we whittled it down to the basic concept,” Cox said. “We tossed around a number of ideas and looked at things from both the consumer and business perspective.”

Townpoints joins a crowded market of other couponing websites. Groupon is the most recognized as one of the largest of these sites. The 2008 start-up is now worth more than $1.3 billion and has expanded to the international market in Europe, South America, Singapore, Japan and Russia. The basic idea is to partner consumers with a business by offering a special deal to those who opt in.

For example, on March 29, Groupon offered a deal that for $50, the users would get a $50 eye exam and $150 toward eye wear at One Hour Optical in West Des Moines. LivingSocial.com offered $145 window and home washing service for Window Genie of Des Moines.

Cox explained how Townpoints is different than the national giants — more of a mutual win-win transaction. Instead of using local consumers’ money and then shipping it out to larger companies out of state, the Townpoints model keeps the money in the local economy.

“It’s all about getting people invested in a company and then spreading the word in a fun way,” Cox said. “The local business will also be able to offer deals and then be able to keep in contact with people involved.”

The customer is more important in the Townpoints model. They are given incentives to purchase points, like frequent flyer miles.

Townpoints will only be offering more deals. Click to townpoints.com to sign up for the service.

Get connected to discounts

Facebook: Townpoints
Twitter: @townpoints

Tags: Technology

KENSIE SMITH

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