• Home
  • Staff
  • Privacy Policy
  • News Tips/Press Releases
  • Advertising
Thursday, May 19, 2022
No Result
View All Result
The Times-Delphic
  • News
    • All
    • Administrative News
    • Campus Events
    • Campus Health
    • Caucus Roundup
    • In Des Moines
    • Politics
    • Student Politics
    • Student Senate
    • The Ones

    Indira Sheumaker, city councilmembers find common ground among conflicts

    Drake urges community to remain cautious as reporting of new COVID-19 cases slows

    Drake urges community to remain cautious as reporting of new COVID-19 cases slows

    Drake to build University Center

    Student Senate passes resolution in support of the transgender community

    Drake welcomes first Black woman Student Body President

    Student Body President Morgan Coleman shares experiences as a leader

    • Administrative News
    • The Ones
    • Campus Events
    • Campus Health
    • Caucus Roundup
    • In Des Moines
    • Politics
    • Student Politics
    • Student Senate
    • Senate Elections
  • Sports
    • All
    • Baseball
    • Basketball
    • Column
    • Cross-Country
    • E-Sports
    • Football
    • Golf
    • Rowing
    • Soccer
    • Softball
    • Tennis
    • Track and Field
    • Volleyball

    Promising 2022 NFL Draft for Packers fans

    The two national parks you should visit this summer

    Des Moines lands news USL team and stadium district

    Former Drake Basketball Player Wins National Championship

    The Top Moves of NFL Free Agency

    • Basketball
    • Column
    • Cross-Country
    • E-Sports
    • Football
    • Golf
    • Rowing
    • Soccer
    • Softball
  • Commentary
    • All
    • Horoscope
    • Letter from the Editor
    • Letter to the Editor

    Hip astrology: Relays horoscope

    Painted Street ain’t so sweet when costs are heaped

    Commentary: Top 5 Self Care Tips

    Commentary: Top 5 Self Care Tips

    Commentary: How to meet your next partner in 2022

    Commentary: “Oh… We’re Not Dating…”

    • Horoscope
    • Letter from the Editor
  • Features
    • All
    • Greek Life
    Drake welcomes first Black woman Student Body President

    Student Body President Morgan Coleman shares experiences as a leader

    Painted Street recap

    Bam Bam wins Drake University’s 43rd annual Beautiful Bulldog Contest

    New Casey’s Location on Forest Avenue

    ADA student task force advocates for disability inclusion

    • Greek Life
  • Podcasts
    Drake Weekly Sports Podcast | December 3

    Drake Weekly Sports Podcast | December 3

    Drake Public Safety and the student body

    Drake Public Safety and the student body

    Humans of Drake Podcast

    Bulldog Blitz 1: December 7, 2010

    The Sports Report 2010 7: 11/09/2010

  • Relays Edition

    Bill that would make Iowa a hands-free driving state stalls in the legislature

    New Casey’s Location on Forest Avenue

    ADA student task force advocates for disability inclusion

    Des Moines lands news USL team and stadium district

    The Great Resignation: What Is It? And Why Is It Happening?

    The Great Resignation: What Is It? And Why Is It Happening?

    Hip astrology: Relays horoscope

    State of Sustainability at Drake

    Dean Kathleen Richardson: Leaving a Legacy for the Drake SJMC

    Painted Street ain’t so sweet when costs are heaped

    • Commentary
    • Coronavirus
    • Elections
    • Features
    • In Des Moines
    • News
    • This week in photos
    • Top News
    • Top Stories
    • Uncategorized
    • Video
    • Sports
    • Security Reports
    • Relays Edition
    • Poll
    • Podcasts
    • Online Exclusives
    • Opinion
  • News
    • All
    • Administrative News
    • Campus Events
    • Campus Health
    • Caucus Roundup
    • In Des Moines
    • Politics
    • Student Politics
    • Student Senate
    • The Ones

    Indira Sheumaker, city councilmembers find common ground among conflicts

    Drake urges community to remain cautious as reporting of new COVID-19 cases slows

    Drake urges community to remain cautious as reporting of new COVID-19 cases slows

    Drake to build University Center

    Student Senate passes resolution in support of the transgender community

    Drake welcomes first Black woman Student Body President

    Student Body President Morgan Coleman shares experiences as a leader

    • Administrative News
    • The Ones
    • Campus Events
    • Campus Health
    • Caucus Roundup
    • In Des Moines
    • Politics
    • Student Politics
    • Student Senate
    • Senate Elections
  • Sports
    • All
    • Baseball
    • Basketball
    • Column
    • Cross-Country
    • E-Sports
    • Football
    • Golf
    • Rowing
    • Soccer
    • Softball
    • Tennis
    • Track and Field
    • Volleyball

    Promising 2022 NFL Draft for Packers fans

    The two national parks you should visit this summer

    Des Moines lands news USL team and stadium district

    Former Drake Basketball Player Wins National Championship

    The Top Moves of NFL Free Agency

    • Basketball
    • Column
    • Cross-Country
    • E-Sports
    • Football
    • Golf
    • Rowing
    • Soccer
    • Softball
  • Commentary
    • All
    • Horoscope
    • Letter from the Editor
    • Letter to the Editor

    Hip astrology: Relays horoscope

    Painted Street ain’t so sweet when costs are heaped

    Commentary: Top 5 Self Care Tips

    Commentary: Top 5 Self Care Tips

    Commentary: How to meet your next partner in 2022

    Commentary: “Oh… We’re Not Dating…”

    • Horoscope
    • Letter from the Editor
  • Features
    • All
    • Greek Life
    Drake welcomes first Black woman Student Body President

    Student Body President Morgan Coleman shares experiences as a leader

    Painted Street recap

    Bam Bam wins Drake University’s 43rd annual Beautiful Bulldog Contest

    New Casey’s Location on Forest Avenue

    ADA student task force advocates for disability inclusion

    • Greek Life
  • Podcasts
    Drake Weekly Sports Podcast | December 3

    Drake Weekly Sports Podcast | December 3

    Drake Public Safety and the student body

    Drake Public Safety and the student body

    Humans of Drake Podcast

    Bulldog Blitz 1: December 7, 2010

    The Sports Report 2010 7: 11/09/2010

  • Relays Edition

    Bill that would make Iowa a hands-free driving state stalls in the legislature

    New Casey’s Location on Forest Avenue

    ADA student task force advocates for disability inclusion

    Des Moines lands news USL team and stadium district

    The Great Resignation: What Is It? And Why Is It Happening?

    The Great Resignation: What Is It? And Why Is It Happening?

    Hip astrology: Relays horoscope

    State of Sustainability at Drake

    Dean Kathleen Richardson: Leaving a Legacy for the Drake SJMC

    Painted Street ain’t so sweet when costs are heaped

    • Commentary
    • Coronavirus
    • Elections
    • Features
    • In Des Moines
    • News
    • This week in photos
    • Top News
    • Top Stories
    • Uncategorized
    • Video
    • Sports
    • Security Reports
    • Relays Edition
    • Poll
    • Podcasts
    • Online Exclusives
    • Opinion
No Result
View All Result
The Times-Delphic
No Result
View All Result
Home Features

Artistic music videos attract viewers, allow social sharing

byBERTHA BUSH
November 6, 2015
in Features
0 0
0

STORY BY BERTHA BUSH

Music videos have a long history, dating back to the 1920s. Throughout the years, music videos have served the creative world in several ways. With the rise of popular music, they began to take a different form.

In our modern world, where most have access to everything through their phones, finding music and sharing it with friends is easier than ever.

Sam Fathallah, a creative filmmaker and junior advertising major, enjoys finding new artists and sharing their music.

“Indie bands are a lot of the stuff I listen to,” Fathallah said. “Most of the time I listen to music through Spotify. What will happen is (that) me and my friends who have similar music tastes might find something really interesting that is totally something we’ve never heard before. They’ll share it with me, and I’ll be like, ‘Oh, that’s a cool song,’ and I’ll share something back. That’s kind of the method that I always use for finding new music to listen to.”

The thing with music streaming services like Spotify and Pandora is that not everyone uses them. Websites like YouTube, Vimeo and Reddit are more shareable on social media.

Jeff Inman, professor of magazines, has followed the evolution of songs and music videos.

“Your traditional radio station…was the number one avenue for marketing for a song to begin with,” Inman said. “Then they went to other forms of marketing a song. Pandora still helps, but it allows people to niche a lot, so there’s not that vast exposure that once existed when 1500 radio stations played your song every hour on the hour.”

The music video has evolved into a promotional piece for artists, who make most of their money from concerts and merchandise instead of the actual songs.

“The music video still matters- perhaps more than ever-because people are engaging with videos through Vimeo, Vevo and YouTube,” Inman said. “Then they’re shared socially, which then becomes a part of the social conversation.”

Senior Cole Norum, a News and Internet major, creates music videos for artists such as LT Mentality. He believes that music videos help place a musician within a cultural experience, not just a musical one.

“Take, for example, Drake’s ‘Hotline Bling’ music video. The shot compositions are unfettered. The lighting is striking and visually compelling,” Norum said. “And Drake is solo in almost all of the shots, centered in frame and thus easily removable from the greater context of the piece. But the thing is, there wasn’t a ton of context in the first place. It was purposely made for memes and Vines. Within hours of its release, there was a litany of references to clips of Drake’s dancing. The video wasn’t made to be experienced as a whole, but rather consumed in bits and pieces, in pockets of time here and there. It’s brilliant.”

Music videos are created to grab the attention of the consumer. Technological advances have made it possible for everyone with a smartphone to make a video. Therefore, mainstream and indie artists alike can create a music video and be shareable in today’s world.

Tags: Cole NorumDrakeDrake UniversityfeaturesHotline BlingJeff InmanPandoraSam FathallahSpotify

BERTHA BUSH

Next Post

Men's Golf: Inconsistencies a reason for both concern and hope in fall season

Twitter Feeds

The Times-Delphic
The Times-Delphic @timesdelphic

BREAKING: Drake President Marty Martin announced in a campuswide email that Drake's number of active cases is projected to decline to 80 by the end of the day, down 241 since early Friday afternoon.
View on Twitter
2
10
The Times-Delphic
The Times-Delphic @timesdelphic

We've added an update to this article about the COVID-19 surge on campus. https://t.co/MaXtlQ4w2j
View on Twitter
0
4

Recommended

Twombly paces Drake on day one of MVC Championships

9 years ago

Sorority raises awareness of heart disease

8 years ago

Popular News

  • Twitch Streamer Raises Money for LGBT Community

    Twitch Streamer Raises Money for LGBT Community

    0 shares
    Share 0 Tweet 0
  • Gladwell’s “Outliers” reveals the many factors of success

    0 shares
    Share 0 Tweet 0
  • Drake ranks among Ivy Leagues on Economist list

    0 shares
    Share 0 Tweet 0
  • The history of Indian boarding schools in Iowa

    0 shares
    Share 0 Tweet 0
  • Music as a political platform

    0 shares
    Share 0 Tweet 0
  • Drake Weekly Sports Podcast | December 3

    0 shares
    Share 0 Tweet 0
  • Humans of Drake Podcast

    0 shares
    Share 0 Tweet 0
  • The Sports Report 2010 7: 11/09/2010

    0 shares
    Share 0 Tweet 0
  • Familiar face helps bring massive skatepark to Des Moines

    0 shares
    Share 0 Tweet 0
  • The rise and fall of Motown Records

    0 shares
    Share 0 Tweet 0

Connect with us

  • About
  • Home
  • Podcasts
  • Privacy Policy
  • Virtual Edition
  • Advertising

Copyright 2015 Fuel Themes. All RIGHTS RESERVED.

No Result
View All Result
  • News
    • Administrative News
    • The Ones
    • Campus Events
    • Campus Health
    • Caucus Roundup
    • In Des Moines
    • Politics
    • Student Politics
    • Student Senate
    • Senate Elections
  • Sports
    • Basketball
    • Column
    • Cross-Country
    • E-Sports
    • Football
    • Golf
    • Rowing
    • Soccer
    • Softball
  • Commentary
    • Horoscope
    • Letter from the Editor
  • Features
    • Greek Life
  • Podcasts
  • Relays Edition
    • Commentary
    • Coronavirus
    • Elections
    • Features
    • In Des Moines
    • News
    • This week in photos
    • Top News
    • Top Stories
    • Uncategorized
    • Video
    • Sports
    • Security Reports
    • Relays Edition
    • Poll
    • Podcasts
    • Online Exclusives
    • Opinion

Copyright 2015 Fuel Themes. All RIGHTS RESERVED.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Bodybuilder is fighting for his life after taking dirty steroids femara uk trump's "operation warp speed" for mass vaxxing. "big bucks for big pharma" - global research