ONLINE COLUMN BY JACOB MCKAY
Very rarely do you come across an artist who is unlike any other. An artist with a sound so unique that not even all of the blogs that normally break music have caught on yet. An artist with a buzz that has been kept under wraps, but almost by design. Danny Seth is that artist.
I first caught wind of Danny Seth in 2013 after his appearance on the massive Been Trill mixtape “In the Field.” Seth appeared on the tape with a few solo tracks and features. His unique sound immediately caught my attention.
After following Seth on SoundCloud, it became evident that the artist had star quality and an incredible knack for flowing over ridiculous beats like nobody else.
Seth is from London, England and grew up with family problems. He found hip-hop and came to the United States for an internship, which eventually allowed him to find his voice as a rapper.
Seth raps about London, but in a way that is totally different from the stars of the London rap scene, which is known as grime. Rappers such as Skepta and Stormzy have been popularizing the grime movement, fueled by British house beats techno synth production.
Seth raps over airy, insane trap beats with a flow that nails memorable punches effortlessly. His debut full-length project “Perception” showcases the level of production that Seth is capable of destroying. Most production on the project was done in house, but there is not one beat on the project that is not amazing.
The production is unlike anything on any of the biggest albums this year. It is much more ethereal and orchestral. You can feel that over two years have been put into this project. Seth is relatable and more so than you would think being an English guy. His music is a balance between bravado and intense emotion, all of which is easily felt through his crisp, accented raps.
Danny Seth deeply cares about his image as well, as evidenced by his video for “I Arise Because.”. One of the best music videos of the year, Seth’s visuals create an air of exclusivity and mystery that make him all the more intriguing as an artist.
He is probably the best artist you have not heard yet, and his rise might be one of the most noteworthy of the next year. What Drake was to Toronto, Danny Seth can be to all of England.
He is too original not to win, and most importantly too good. The British are coming once again.