STORY BY EMILY VANSCHMUS
If you’re an avid Snapchat user, like myself, you have noticed the new discover feature.
This is a feature that allows you to view news clips from various outlets, including CNN, Yahoo, ESPN, People, Daily Mail, National Geographic and Cosmopolitan.
Snapchat has showed public stories of news and events in the past, where anyone with an account could see a public story of things like New Years Eve, athletic events, and my personal favorite, a recent dog show.
None of these ‘news’ Snapchat stories were remotely newsworthy. They included funny snapshots of people doing funny dances, washing and blowdrying their dogs, and screaming in Times Square.
All of these were entertaining, but again, not necessarily what I would call newsworthy.
This was the reason I had hesitations about Snapchat’s new discover feature.
News sites like CNN or Yahoo have serious websites with actual news, but given more ‘fun’ platforms, they also have entertainment (if you didn’t know, CNN has cat videos that you should probably look up right now).
I was expecting more of the entertainment news to be displayed on Snapchat, given the target audience of the app.
After browsing through some of the news features, I saw headlines about deadly international attacks mixed in with winter fashion tips and even a pretty cute photo of a dog.
While the hard-hitting news seems like a pretty stark contrast to the puppy photos, Snapchat’s younger audience is likely to tap through the news to get to the animals and celebrity entertainment.
I was pretty skeptical at first, but after using the feature for a few weeks, I think it was a brilliant move by both Snapchat and the news outlets to sprinkle bits of news throughout social media. The additional feature allows users to be exposed in an easy and accessible way.