Story by Annika Grassl
The social media world has begun to slowly transition more and more toward Twitter. With Twitter’s instantaneous feedback, people are gravitating to the website.
One Internet program, however, can determine how influential one’s social media presence is.
All of this is done by a program called Klout, which is taking into account who you are following and who is following you on social media sites.
Klout is an innovative social network tracking program that has social network elements built into the program.
Users can compare their own individual Klout score to other people they know.
This helps people to make personal and business connections that could potentially be beneficial to both people involved in the connection.
The comparison of Klout scores can become very competitive in certain business fields. The higher your score, the more credibility and trust you receive by both your customers and colleagues.
Users can use the application which is available for both, Apple and Android devices, to discover how they influence their network, and to share and grow their passions.
Users can also earn recognition for who they influence and how they influence these specific individuals by earning badges based on how many people they directly influence.
The more followers a person who you influence has, the more visibility your ideas will have. This results in you receiving a higher Klout score.
Within the application, it is easy to visually see who users are connected to and how they directly influence people based on what they tweet and posts on Facebook.
The app gives users a list of the most common topics that they talks about, which can be useful when they are trying to convey a certain message to their followers.
Klout gives its users the largest base to grow their connections with its 100 million plus users across the globe.
Although Klout is well known in business circles, the knowledge about what Klout is and does has not been successful at connecting with Drake students.
First-year students Kelly Marble and Jacob Hession expressed questions about what the program was and how it worked.
Marble said she had never heard of the program before.
Sophomore law, politics and society major Josh Duden explained his understanding of the site.
“A Klout score is a number based on how many likes or retweets you have and how your post influences others,” Duden said.
This number that Duden refers to is a user’s “Klout score.” The score is determined by who influences a user and, in turn, the user influences.
The number is calculated between one and 100, one being the worst and 100 being the best.