Story by Megan Auren
The Drake University chapter of Public Relations Student Society of America (PRSSA) is one of 300 chapters in the United States, connecting 10,000 members.
Drake PRSSA focuses on enhancing student education through experience and networking opportunities.
Experience is a priority on the national level of PRSSA. National PRSSA organizes a yearly case study, the Bateman Competition.
Each chapter divides into groups of four to five members and researches, plans, implements and evaluates their campaign.
“We conducted research and had only one month to actually implement our campaign, and if you have ever done a full PR campaign, you know that is crazy talk,” said Halli Kubes, three-year member and vice president of Drake PRSSA. “But we did it, and we also were the first PR group to ever receive national recognition for Drake’s PR program, as we received honorable mention.”
“The Bateman Competition is as real world of an experience as you can get,” four-year member and President of PRSSA, Abby Bedore said.
Bedore and Kubes both recognize Drake PRSSA for helping them land their current internships.
Bedore interns at Principal Financial Group, and Kubes is an intern at Aviva.
Drake PRSSA also offers many group activities.
“The value of the organization lies within not only getting to know your peers in your classes, but also in getting to know one another in an extracurricular activity., Kelly Bruhn, Drake PRSSA adviser said. “When you get out into your career, those are the people you are really going to rely on and really work through hard times with.”
Though the organization of 20 members consists primarily of public relations majors, all majors are accepted and encouraged to join.
The communications component in Drake PRSSA makes membership valuable to all majors.
To become involved with Drake PRSSA, students should attend one of the organization’s weekly meetings and meet the executive board and members.
The last step in the process of joining the organization is paying an academic yearly fee. This year, the membership fee is highly subsidized and costss 30, normally $60, because of a donation to Drake PRSSA. The donors, alumnus David Fausch and his wife, Doris, were once members of Drake’s PRSSA chapter.
After paying the fee and officially joining, members receive event notifications through email and may decide if they would like to attend.
“The more you put into PRSSA and the projects we do, the more you get out of it,” Kubes said.