Have you heard of My DNA Fragrance, the perfume created to match your DNA to make you feel the most attractive, at least in scent? Well, there’s a new hot fashion going around. Although this time, it’s with clothing.
Identity Apparel takes a sample of the customer’s genetics and builds it into the garment. There are three different lines, each with a different part of what makes you unique from everyone else.
There is the DNA Line, which takes the actual sequence of a person’s DNA and incorporates it into the shirt or clothing item using a digital processor. The DNA Line shirts start at $105, but prices are expected to come down with new innovative ways to make the entire process simpler and more efficient.
The second line is the Kiss Line, which is just like it sounds. It takes the actual kiss imprint that someone would leave on an object and transforms the imprint into a design on a shirt, tank top or even a dress. These designs are slightly cheaper at $90, but are expected to be the top seller due to the history of lip imprints. It allows Identity Apparel to “make a one-of-a-kind shirt that shows the sexiness of the individual who wears it.”
Last but not least, customers can sport what is most unique among human beings: the fingerprint. As learned back in elementary school science class, no two people, not even twins, have the same exact fingerprints. This allows the shirt to be as special as the individual, letting the customer choose the color of the shirt and fingerprint as well as the design. With the same prices as the Kiss Line, the Fingerprint Line may be the most popular item of these three lines because they appeal to both men and women.
Identity Apparel recently premiered these innovative shirts at New York Fashion Week. The company’s goal was to take a personal identity and “incorporate it into your clothing in a fashionable style.”
When Drake students were asked about their opinions on this new upcoming fashion, the general consensus was that people seemed to be interested but unable to buy the clothing at such a high price tag. Once the clothing lines develop further, perhaps the prices can drop and the average college student will be able to enjoy showing off his or her personal style through their genetics.
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